Ideas, Evidence and the Illusions That Stick

Any idea that cannot be proven remains nothing more than a beautiful illusion.


For an idea to be true, it must be demonstrable over time and philosophy, like any other field, needs evidence to be considered valid.

A theory can sound elegant, it can feel right, but if it cannot be verified, it’s not truth, it’s just a story.
A classic example: the idea that the Earth is flat. For a long time, people believed it without question, but when science evolved and brought clear evidence, it became obvious that the idea had been false.

Truth requires proof, not belief.

The same principle applies in the modern world. In marketing, the price ending in “.99” has become a symbol, a kind of collective reflex of the modern buyer. But if that “.99” doesn’t convince someone with a low income to buy something they can’t afford, then it never really worked, and purchasing power remains individual, tied to one’s income.

The real power of the decimal isn’t in illusion, it’s in habit.

It hides the slow rise of prices: today it’s 1.15, next month 1.23, then 1.54, 1.63, 1.85…

By next year, we’re paying double, but we don’t feel it, because we’ve grown used to the shape of the price, not its value.

In conclusion, an idea becomes real only when it can be proven. Everything else is just a beautiful way of fooling our own reason.

The same goes for prices, not everything cheap is good, but not everything expensive is the best either.

Translated and edited with ChatGPT.



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